Best Practices can be enormously helpful in pointing you and your landing pages in the right direction. While most best practices will hold true, in post-click marketing it’s important to test everything There are a countless number of articles and blog posts that preach the golden rules to conversion optimization. I’m here to tell you [...]
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The best post-click marketers understand the key differences between landing pages, multi-step landing pages, and microsites. Based on that knowledge, they are able to test the appropriate landing experiences for each campaign. Here Abraham Nord of SmartSearch provides advice on when to use a landing page vs. a microsite. How are Microsites and Landing Pages [...]
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Monetizing social marketing has been a challenge since the first tweet was sent. Integrating your social efforts onto your landing pages is one of the newest trends in post-click marketing and one that helps you add a dollar value to your social networks. In this post Oli Gardner of Unbounce tells us how do it. [...]
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Landing page optimization is a crucial component to perfecting the post-click experience. Paras Chopra of Wingify shares the top three flaws he commonly sees on landing pages and provides tips for improving them quickly. Every landing page exists to serve a specific purpose. Be it signups, lead generation or trial downloads, various constituents of landing [...]
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You probably know him as the founder of eMetrics Marketing Optimization Summit. Or maybe you know him as the author of Social Media Metrics: How to Measure and Optimize Your Marketing Investment. Or maybe you know him as the author of one of his six other books about web marketing. Perhaps you’ve worked with his [...]
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One of my favorite parts about working in post-click marketing is the quality of people in the field. They are passionate, intelligent, and open to the exchange of ideas. One of the best examples of this is Ion Interactive’s CRO book club; a group of their post-click marketers pick a book to read each month, [...]
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