Image by daniel_iversen via Flickr Post-click marketing must happen in real-time. This means post-click marketers must be at the forefront in understanding shifts in buying trends, and capitalize on these shifts as quickly as possible. Here Tony Zambito describes the new social buyer persona. Read on! As we continue to experience the evolution of the [...]
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When discussing post-click marketing it’s easy to focus on conversion optimization, segmentation, a great user experience and other technical elements of our post-click web pages. Here Jeff Ogden reminds us that the best post-click marketing starts with knowing our audience and adapting our messages to their changing lives. A couple weeks ago I attended the [...]
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The heart of post-click marketing lies in being able to understand web analytics and making decisions based on key metrics. Often times we think web analytics is all about the math, but Charles Nicholls shares a story that explains why that could be the wrong way of thinking. When Tom Davenport keynoted the Conversion Conference [...]
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Post-click marketing is important to both your organic and paid traffic campaigns. However, there is often this thinking that a page can’t be optimized for both. Chad tells us why this is not the case. It’s common knowledge that you shouldn’t optimize your PPC landing pages for SEO right? Wrong! It’s not only possible, but [...]
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