Understanding your customer and their interests is the foundation of any successful post-click marketing plan. If you don’t understand your customers, you can’t form a connection with them. I’ve long argued Buyer Personas are THE basic building block of B2B marketing today. But Jim Burns of Avitage told me that companies he talks to claim [...]
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Being able to track your conversions back to their original source is an important part of knowing which of your post-click marketing channels and messages are most effective. In this post, Kathleen Colan, director of marketing for Mongoose Metrics, shares how she tracks conversions from her demand generation efforts. When your company engages in the [...]
Read MorePost-click marketing focuses on all the elements that help web pages persuade visitors to become a lead or a customer. As marketers, our objective must be to meet goals that help drive sales. Doug Sechrist, VP of demand gen at Eloqua, tells us how to set our goals and achieve them. I know, it’s an [...]
Read MoreThis is the era of post-click marketing and one of the most popular disciplines happens to be demand generation. Steve Gershik, co-founder of Demand Con, gives us some advice on how to break into the industry. I was speaking with a recruiter recently who specializes in placing marketers with demand generation expertise at mid-sized and [...]
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