Testing to optimize conversion rates is an essential part of post-click marketing. When online marketers look to grow their businesses, much focus frequently goes into the area to driving new traffic to a website. Getting more “eyeballs” to a domain will likely grow sales and increase brand awareness, and this is what marketers usually concentrate [...]
Read More
Best Practices can be enormously helpful in pointing you and your landing pages in the right direction. While most best practices will hold true, in post-click marketing it’s important to test everything There are a countless number of articles and blog posts that preach the golden rules to conversion optimization. I’m here to tell you [...]
Read More
Many marketers focus on pre-click efforts: driving more traffic to increase conversions. Post-click marketing, at its core, is all about turning the traffic you already have into conversions. Surprise Finding: Your website is a leaky bucket. The more traffic (water) you put in the top, the more it spills out. On average only 2-3% of [...]
Read More
Great post-click marketing demands a clear and simple path toward conversion. Add in confusing choices, clicks or actions, and you reduce your post-click effectiveness. We do like to make things complicated. We see something simple and feel like its missing something. This needs an upgrade, a new model is due, certainly some bells and whistles [...]
Read More
In Part 1 on using promotions for remarketing, we looked at how promotions can have a dramatic impact on the revenue that can be recovered with triggered shopping cart abandonment emails. In this post we look at the potential pitfalls of using promotions in shopping cart recovery campaigns and the different strategies you can use [...]
Read More
Post-click marketing focuses on creating a seamless experience from ad click through conversion. Here Charles Nicholls of SeeWhy shares his tips for winning the conversion even if a visitor abandons your shopping cart. Analyzing abandoned shopping cart data from one of our customers last week made me sit up and take notice: optimizations to their [...]
Read More
