Testing to optimize conversion rates is an essential part of post-click marketing. When online marketers look to grow their businesses, much focus frequently goes into the area to driving new traffic to a website. Getting more “eyeballs” to a domain will likely grow sales and increase brand awareness, and this is what marketers usually concentrate [...]
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It’s never enough to just run a website test. You have to set goals, set expectations, and understand the results of your test so you can optimize based on key learnings. All of this is fundamental to effective post-click marketing. Here Jonghee Jo from JPMorgan Chase details how to define success and failure when running [...]
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Having a solid and continuous testing strategy is the core of every high-converting post-click marketing program. An ongoing testing program ensures waves of improvement that lift your conversion rates in the short and long-term. Here Jonghee Jo, the multivariate testing & analytics lead at JPMorgan Chase, writes about putting together a testing plan and setting [...]
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