Many marketers focus on pre-click efforts: driving more traffic to increase conversions. Post-click marketing, at its core, is all about turning the traffic you already have into conversions. Surprise Finding: Your website is a leaky bucket. The more traffic (water) you put in the top, the more it spills out. On average only 2-3% of [...]
Read MoreIn Part 1 on using promotions for remarketing, we looked at how promotions can have a dramatic impact on the revenue that can be recovered with triggered shopping cart abandonment emails. In this post we look at the potential pitfalls of using promotions in shopping cart recovery campaigns and the different strategies you can use [...]
Read MorePost-click marketing focuses on creating a seamless experience from ad click through conversion. Here Charles Nicholls of SeeWhy shares his tips for winning the conversion even if a visitor abandons your shopping cart. Analyzing abandoned shopping cart data from one of our customers last week made me sit up and take notice: optimizations to their [...]
Read MoreConversion optimization for social e-commerce stores will be a growing interest for many online marketers as platforms like Facebook and Twitter continue to evolve. Here Charles Nicholls of SeeWhy explains why you should incorporate social widgets into your traditional e-commerce post-click marketing for higher conversions. In January, Booz & Company produced a report suggesting that [...]
Read MoreIn post-click marketing we often focus on getting the conversion. But what happens if we don’t? Is that visitor lost to us forever? Charles Nicholls says no, and provides some insight on how to remaket using e-mail. In 2009, Randy Stross wrote a piece about email remarketing in The New York Times suggesting that while [...]
Read MoreThe heart of post-click marketing lies in being able to understand web analytics and making decisions based on key metrics. Often times we think web analytics is all about the math, but Charles Nicholls shares a story that explains why that could be the wrong way of thinking. When Tom Davenport keynoted the Conversion Conference [...]
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