Understanding your customer and their interests is the foundation of any successful post-click marketing plan. If you don’t understand your customers, you can’t form a connection with them. I’ve long argued Buyer Personas are THE basic building block of B2B marketing today. But Jim Burns of Avitage told me that companies he talks to claim [...]
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Post-click marketing requires making a connection with web visitors. The connection has to be based on how you can solve an immediate need. Whether it’s through a purchase, a download, or a phone call, understanding how potential buyers want to make this connection is important for post-click marketers. As I browse B2B websites, I’m struck [...]
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When discussing post-click marketing it’s easy to focus on conversion optimization, segmentation, a great user experience and other technical elements of our post-click web pages. Here Jeff Ogden reminds us that the best post-click marketing starts with knowing our audience and adapting our messages to their changing lives. A couple weeks ago I attended the [...]
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One of the essential components of post-click marketing is conversion optimization. And one of the essential components of web pages that are optimized for conversions is their high level of visitor engagement. In order to get visitors to engage with your page and your content, it must be remarkable. Here Jeff Ogden provides pointers for [...]
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Many post-click web pages focus on getting someone to fill out a lead gen form. Not all people who fill out the form will be immediately sales ready. In that case you’ll want to have a successful lead nurturing campaign in place. Jeff Ogden provide seven excellent lead nurturing tips. “Should I have a lead [...]
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Most companies, especially in technology, like to talk about their product and services as if they were their children. As David Meerman Scott says “No one cares about your products and services except you.” This post explores that problem.
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