It’s never enough to just run a website test. You have to set goals, set expectations, and understand the results of your test so you can optimize based on key learnings. All of this is fundamental to effective post-click marketing. Here Jonghee Jo from JPMorgan Chase details how to define success and failure when running [...]
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Having a solid and continuous testing strategy is the core of every high-converting post-click marketing program. An ongoing testing program ensures waves of improvement that lift your conversion rates in the short and long-term. Here Jonghee Jo, the multivariate testing & analytics lead at JPMorgan Chase, writes about putting together a testing plan and setting [...]
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Testing is an integral part of post-click marketing. It ensures that pages are as persuasive as possible by seeing what visitors respond to in real-time. Jonghee from JPMorgan Chase tells us how to construct a great testing team. In this blog post I want to talk about how to organize a Website Testing Team. I [...]
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Nowadays many companies and organizations are doing website testing to optimize their sites. I would like to introduce three tips that help you get the most out of your testing efforts. 1. Segment, Segment, Segment Web Analytics guru Aviansh Kaushik once said “Segment or Die”. It may sound extreme, but segmentation is really that important in [...]
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