Post-click marketing unifies varied disciplines with a common mission to engage, satisfy and convert visitors. This blog is a community dedicated to results.
Testing to optimize conversion rates is an essential part of post-click marketing. When online marketers look to grow their businesses, much focus frequently goes into the area to driving new traffic to a website. Getting more “eyeballs” to a domain will likely grow sales and increase brand awareness, and this is what marketers usually concentrate [...]
Read MoreUnderstanding your customer and their interests is the foundation of any successful post-click marketing plan. If you don’t understand your customers, you can’t form a connection with them. I’ve long argued Buyer Personas are THE basic building block of B2B marketing today. But Jim Burns of Avitage told me that companies he talks to claim [...]
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Best Practices can be enormously helpful in pointing you and your landing pages in the right direction. While most best practices will hold true, in post-click marketing it’s important to test everything There are a countless number of articles and blog posts that preach the golden rules to conversion optimization. I’m here to tell you [...]
Read MoreMany marketers focus on pre-click efforts: driving more traffic to increase conversions. Post-click marketing, at its core, is all about turning the traffic you already have into conversions. Surprise Finding: Your website is a leaky bucket. The more traffic (water) you put in the top, the more it spills out. On average only 2-3% of [...]
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Great post-click marketing demands a clear and simple path toward conversion. Add in confusing choices, clicks or actions, and you reduce your post-click effectiveness. We do like to make things complicated. We see something simple and feel like its missing something. This needs an upgrade, a new model is due, certainly some bells and whistles [...]
Read MorePost-click marketing requires making a connection with web visitors. The connection has to be based on how you can solve an immediate need. Whether it’s through a purchase, a download, or a phone call, understanding how potential buyers want to make this connection is important for post-click marketers. As I browse B2B websites, I’m struck [...]
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